AAS landing-modernize draft
Two reviewable directions

A cleaner, faster Her Definition draft built for client review.

Both variants stay grounded in the current brand: London salon, Afro-Caribbean hair health, bridal focus, and clear booking pathways. The difference is the design language and conversion emphasis.

What changed
  • 01
    Sharper positioning
    Hair health for Afro-Caribbean textures stays front and center.
  • 02
    Stronger luxury cues
    Less Wix-template feel, more premium salon/editorial confidence.
  • 03
    Clearer booking flow
    Appointments, bridal enquiries, location, and trust signals are easier to find.
Variant A

Editorial Atelier

Luxury-forward, bridal-friendly, and more fashion-editorial. This is the stronger option if they want the brand to feel premium, intimate, and elevated.

Variant B

Modern Rhythm

More energetic and conversion-first. This version highlights healthy textured hair, bridal services, and booking clarity with a stronger service-led flow.